Being a mohel is its own animal. It’s different from your run-of-the-mill business. A standard business model focuses on getting the word out. If people know there’s a new coffee shop in town, for instance, chances are they’ll at least try it. And then the goal of the business is to keep those clients coming back, build a client base, then spread the net wider until you hit the famed tipping point. It just takes elbow grease (albeit a lot of elbow grease) and capital.
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