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  • Writer's pictureRav Hayim Leiter

Business As Usual...?

Updated: May 23

Being a mohel is its own animal.  It’s different from your run-of-the-mill business.  A standard business model focuses on getting the word out.  If people know there’s a new coffee shop in town, for instance, chances are they’ll at least try it.  And then the goal of the business is to keep those clients coming back, build a client base, then spread the net wider until you hit the famed tipping point.  It just takes elbow grease (albeit a lot of elbow grease) and capital.

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